347-669-2386
1444 W. Hamilton Street, ste 103, Allentown, PA 18101

Posts tagged with: internal brand

I’m at the midpoint of the book Winter of the World by Ken Follett and I am having a difficult time putting it down. It’s an absorbing story of World...
Read More →
“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” F. Scott...
Read More →
If you read much of my stuff at all you will notice that I use the following words repeatedly: Vision Mission Values Company Belief Systems These four points are the most...
Read More →
In 2011 I had the opportunity to hear Howard Schultz, the founder of Starbucks, speak at the World Business Forum in NYC. Personally I love Starbucks. I am addicted to...
Read More →
A common method used to rally the troops is to identify a common enemy that all can agree to hate and unite to defeat. This common purpose makes all other...
Read More →
Once you have clearly identified your brand (your vision, mission, values, and company belief systems), what do you do with it? Well, if you place it on your shelf or...
Read More →